Belfius, Bpost and Proximus are investing together in the Citie digital platform to support the local Belgian economy and boost our country’s position on the digital map. Currently, Citie is already operating in various cities and municipalities, including Bruges, Ostend, Roeselare, Antwerp and Genk.
A single app for merchants, consumers and local authorities
By working together, Belfius, bpost, Proximus and Be-Mobile aim to build on their complementary knowhow in digital payment methods, E/M-commerce, logistics and sustainable mobility to provide an answer by providing an integrated free app for smartphone and tablet that meets the needs of local retailers, shoppers and local authorities:
- A digital platform that enables towns, cities and local councils to communicate simply and directly with local residents and traders
- A digital shop window, complete with integrated webshop
- Citie to get to know their customers better, using the dashboard to send them e-mails or satisfaction surveys that they can complete directly on their smartphone or tablet.
Discounts, parking and customer card in a single app
- Consumers will find the offers and discounts from the loyalty programmes run by merchants and local authorities bundled into a digital customer card.
The free app also includes the application from Be-Mobile for locating and paying for parking spaces. This is another way in which the app is able to assist with better mobility in the city and local area.
Customers who don’t have a smartphone can also work with a classic Citie card and group all of the benefits and discounts of local merchants on the one card.
The French and English version of the app will be available from mid-November.